Kenny
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The New York Times Pocket MBA: Sales and Marketing
- De: Michael A. Kamins Ph.D.
- Narrado por: Grover Gardner
- Duración: 2 h y 4 m
- Versión completa
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General3 out of 5 stars 47
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 9
Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
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4 out of 5 stars
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Well pitched for the prospective MBA student
- De Max en 01-12-04
25 Keys Don't Matter If They Don't Work!
Revisado: 03-09-05
This is one of the blandest titles I've ever listened to in recent memory. Don't know if it is because this book doesn't translate well to being read aloud (don't think so), but it feels disjointed at times. The text references things in our culture that are recent like the Hummer, Ford Excusion, etc, so it does feel like a very up-to-date text when you're listening to it. But the content of the "keys" aren't all relevant in today's modern digital world. Take it from someone with an MBA in Marketing from a top 3 school. You may need 25 keys, but these are not the 25 you need.
Do yourself a favor and click away from this page fast and remove the item from your shopping cart.
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