Cathy Federer
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- De: Joe Federer
- Narrado por: Alex Knox
- Duración: 9 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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Amazingly insightful!
- De Cathy Federer en 07-21-22
- The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- De: Joe Federer
- Narrado por: Alex Knox
Amazingly insightful!
Revisado: 07-21-22
I found this book incredibly fascinating and insightful! Joe Federer articulates how our brains take in experiences from various social media platforms and why we behave differently in the different spaces. The insight he provides into how our right brain takes in new experiences and how our left brain organizes them is super helpful in both business AND personal relationships. This book goes beyond behaviors just in social media and helps us understand how the Id, Ego and Superego play a role in all of our relationships.
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