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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- De: Dr. Mindy Weinstein
- Narrado por: Karen Ruth Johnston
- Duración: 6 h y 20 m
- Versión completa
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General4.5 out of 5 stars 8
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Narración:5 out of 5 stars 6
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Historia5 out of 5 stars 6
Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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5 out of 5 stars
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Modern day marketing explained!!!
- De Greg Welch en 12-05-24
- The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- De: Dr. Mindy Weinstein
- Narrado por: Karen Ruth Johnston
A Game-Changing Marketing Book You Can’t Afford to Miss!
Revisado: 08-02-23
Don’t miss this book! A fresh perspective on how to spin your brand to get more sales and excite your customers. I’m so excited to use these principles in my business. 10/10 read!
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