OYENTE

Kade Dworkin

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A good listen missing that little bit extra

Total
4 out of 5 stars

Revisado: 11-01-05

Having been a fan of "The Apprentice" and of business people's biographies and autobiographies I decided to give this book a listen. While sounding similar to Trump's _Art Of the Deal_ in tone and content Rancic's reading was easy to listen to and the lessons to learn are solid one's that any one can use a gentle reminder of. The stories told of the original businesses that Rancic started up are fast paced and lacked the description that I would have preferred. Rancic's descriptions of business instincts being something that can not be taught but simply one has or doesn't have has clear effects on the description of decisions made and the general writing of this book. This is a sharp contrast to Louis V. Gerstner's _Who Says Elephants Can't Dance?_ where one received a description of the thought process that went into major decisions like his decision to take the job and major changes to IBM's infrastructure. That stated Rancic does provide ample examples as to how he learned strategies which he used in the first season of "The Apprentice" like the renting of space on rigshaws and the preparation that he made prior going into the live finale's boardroom debate. Interesting points that in my mind showed that he was the right choice for the Trump Organization.

Overall Rancic provided an easy to listen to book with interesting points of business acumen. I personally believe that as Trump's second book showed more of the process rather than the history of past successes that Rancic should move in this general direction if he chooses to write again.

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esto le resultó útil a 4 personas

Free Prize Inside! & Purple Cow Audiolibro Por Seth Godin arte de portada

definitely worth the time

Total
5 out of 5 stars

Revisado: 06-05-05

In a time when TV media effectiveness is being limited by the use of Tivo's and other similar products this audio program begs the necessary questions of how to gain a competitive edge. Sure the purple cow may not last forever but without making cash today how do you expect to pay tomorrow's bills? The ideas behind being remarkable and being extreme and one process on how to get there are one's like those presented in _Winning_ by Jack Welch. This program reframes exactly how a company would do their marketing, when the appropriate time for marketers to get involved in a product is and finally how to measure success (regardless of failure). Definitely worth the listen for both the business owner and the college kid getting ready to enter their first real marketing job.

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esto le resultó útil a 8 personas

It's Not About the Bike Audiolibro Por Lance Armstrong, Sally Jenkins arte de portada

I will go back and listen to again and again

Total
5 out of 5 stars

Revisado: 11-05-04

Having been a Tour de France viewer since 1999 I learned very quickly about the media packaged story of Lance Armstrong. Sure he had survived testicular cancer to come back and win the Tour. Sure he now has done it a second, third, fourth, fifth and even an historic sixth time. I supported Lance and his foundation simply for the reason that he was an American, a survivor of the disease which never allowed me to meet my own grandmother, and he was the best at something I had to do on an everyday basis just to get around, ride my bike.
I bought an Ipod and knew immediately that it would be a shame not to have this book be the first I listened to on it. Didn't know how I knew it but I really am glad that I didn't ask questions, didn't analyze, but simply took action.
Now unlike any "in-depth" interview I think I might have a tiny portion understanding how bleak and frankly horrifying this disease was on him. The story itself is worth the listen or read no matter which way you wish to become involved in this book. An inspirational story of triumph over seemingly unbeatable odds only then to beat another set of long odds again and again is something that I feel all of us can relate to. In my mind, if you ever need a kick in the butt to get going on any kind of project or commitment, no matter how much you don't want to do it, take out four hours of your day listen to this story and I promise you that with Lance's story as a comparison frame you'll waltz through that which you were dreading.
This is definitely an audible file that I'll come back to again and again.

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