Colin

One of the best marketing books!

Revisado: 04-22-25

I have a pretty decent library of marketing books. I like a lot of them, I dislike some of them, and I even have some that I felt were downright worthless. no one I'm also a audible pack rat and I only bring that up to say I haven't left a review in a while. had to on this one!
this is definitely one of the best marketing books out there! especially when it pertains to customer journeys, experiences, and has some awesome ideas around advertising.

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really fantastic listen.

Revisado: 04-11-22

although the author is obviously political, I've never heard it. describe the way he does. props to him for being able to widen his lens and look outside of the narrow scope of either side of the political agendas. outside of that, the book and the information within was extremely interesting, and helpful. for me. it's a book on psychology and the human condition, not necessarily a personal development, but. which I liked!

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One of the best brand strategy books

Revisado: 12-02-21

The reason this is one of the best books out there on branding and strategy, is simply because it's in story format which makes it an absolute delight to listen to! and makes the wonderful ideas and frameworks easy to remember, which will come in handy because they are awesome!
You do have to try your best to see through the authors obvious political leanings. it's pretty annoying in a couple of spots. Whether you lean left or right you have to try and not let it muddy the story and great info. And who knows, if you're left-leaning you may enjoy the political stuff.

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esto le resultó útil a 2 personas

Fantastic book!

Revisado: 05-04-21

Although many of the specific tactics or anecdotes haven't seemed to stay with me through listening to this book, the overall important message did! And it was very helpful and understanding marketing's direction and importance.

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fantastic book loaded with real life situations

Revisado: 12-01-20

this is a great book to learn what a CEO or someone in sea level position does from the eagle eye view. it helps with strategy and overcoming communication roadblocks.

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fantastic book!

Revisado: 01-16-20

this book gives fantastic advice in a more short snippet way. So it's easier to digest would be a good way to put it. And the content itself is really valuable if you take a good listen

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Fantastic book!

Revisado: 10-11-19

I have read tons of marketing books and gotten a lot of great info from them. A lot of theory and great ideas. This book feels more, real world, in a way. There are points in the book where I felt like I was having real-world experience and learning the small nuances of working in the marketing world. I really liked that! Great actionable info!

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one of my favorite books on branding I've read so

Revisado: 08-02-19

there isn't a whole lot of selection when it comes to books on branding specifically. this seems to be a lot on marketing and business in general, obviously. but this book really highlights the things I was looking to hear about.

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great principals, a little hard to keep up

Revisado: 03-18-19

this is a great book, and it has some pretty stout principals that can truly alter your life for the better. they don't come with that work if you're going to try and implement them. The only problem with this book was a lot of his words and the way he form sentences made it slightly difficult for me sometimes to focus. sometimes he would drone on with unneeded vocabulary and I would catch myself thinking about other stuff.
but if you stay focused, maybe write down the principles and your thoughts, you will really get a lot out of the book.

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this book got me sucked into VaynerNation!

Revisado: 06-06-18

I have my people that I really enjoy learning from and following. And I'm fairly consistent. But this book taught me about a human being that I can really learn from, listen to and take from. And the Beautiful part is he genuinely office so much more, it's not just a PR stunt.

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