"mtrouillon"

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

We’ve been helping independent insurance agencies transform from “doing okay” into their Best Version Possible™ agency for four decades now. We’ve helped agency owners: Work a lot less, while making a lot more, banish drama, gossip, and employee-induced insomnia forever, grow operating profit, increase agency value (resulting in a payday at the end of a long career that would have you smiling for the rest of your life), and turn toxic cultures into dream workplaces, where producers produce and service staff wow clients every day.