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Punk Marketing
- Get Off Your Ass and Join the Revolution
- De: Richard Laermer, Mark Simmons
- Narrado por: Richard Laermer, Mark Simmons
- Duración: 5 h y 51 m
- Versión completa
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General3 out of 5 stars 77
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Narración:4 out of 5 stars 12
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Historia3.5 out of 5 stars 13
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded (you got it) "Punk Marketing". It's one we all need to understand, for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.
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1 out of 5 stars
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Useless
- De Steve Kwan en 04-17-08
- Punk Marketing
- Get Off Your Ass and Join the Revolution
- De: Richard Laermer, Mark Simmons
- Narrado por: Richard Laermer, Mark Simmons
This Book Nails It!
Revisado: 04-29-08
Let me start by saying I'm "the other Steve from Canada", not the previous misguided reviewer.
The core of this book is the Punk Marketing Manifesto, which a series of 15 Articles that define what it is to be a Punk Marketer.
My 3 favorite Articles are: Article Three - Take a Strong Stand; Article Seven - Make Enemies; and Article Eleven - Know Who You Are.
This book challenges the way we have traditionally thought about, and used marketing. It's like a punch between the eyes. But a good punch, that gives you a real wakeup call.
I think it's great that the authors, Richard and Mark, actually read their own book. One of the themes in Punk Marketing is to actually have the courage and confidence to allow your personality to show through, and to let that be something that attracts the right people.
And I think having the authors do their own reading (rather than having some unemployed "theatrical" reader do it) allows their personality to show through.
If you are not open-minded enough to actually listen to their message (rather than get petty about how their voices sound - can you say "ad hominem"?) then too bad. Get over it, because marketing has changed, you dinosaur.
Buy this book, and get ready to have your horizons and viewpoint really expanded. But you'll be so much better (and cooler) for it.
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