Dan P Shortway
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
- Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
Well written and relevant
Revisado: 10-06-15
This is a well written and relevant book for anyone who uses the Internet and should be required reading for anyone in marketing. Internet privacy is something you should be aware of and an active participant in.
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