Karsten
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Trust Agents
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 55 m
- Versión completa
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General4 out of 5 stars 124
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Narración:4 out of 5 stars 20
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Historia4.5 out of 5 stars 19
How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed.
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5 out of 5 stars
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This book is the one to read
- De Cheril en 10-08-09
- Trust Agents
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
The bible of social media behavior
Revisado: 11-03-10
Chris Brogan & Julien Smith are the new godfathers of social media behavior. This is a book worth reading if you are planning on making an impact on any social media.
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
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General4.5 out of 5 stars 4,739
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Narración:4.5 out of 5 stars 3,676
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Historia4.5 out of 5 stars 3,671
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- De EA en 08-04-07
- The Dip
- De: Seth Godin
- Narrado por: Seth Godin
A little masterpiece from Seth Godin
Revisado: 07-18-10
Another excellent piece from Seth Godin. Everybody knows about The Dip but not many have the guts to write about it like Seth Godin. Good and inspiring :)
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The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- De: David Meerman Scott
- Narrado por: Sean Pratt
- Duración: 11 h y 28 m
- Versión completa
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General4 out of 5 stars 129
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 62
The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
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3 out of 5 stars
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Good basic information on Marketing & PR 2.0
- De Karsten en 07-12-10
- The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- De: David Meerman Scott
- Narrado por: Sean Pratt
Good basic information on Marketing & PR 2.0
Revisado: 07-12-10
A good and informative audiobook that gives a good basis information on The New Rules. If you are already in the industry you probably know most but there are certainly a lot of good ideas and case studies. But 11 hours+ is too much - could be shorter - so listen to the chapters you are interested in - not the whole book like I did.
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