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Whether in basketball, football, or MMA, athletes talk trash to each other—and sometimes to fans—like it’s their job. And in some ways, it is: sports only matter if we decide to care about them. And insulting your opponent, or playing the heel, is probably the fastest route to making someone care. Talking smack is as old as the bible; it’s perhaps the original sport. But until now, there’s never been a book about it. In this lively, often hilarious history, Rafi Kohan interviews some of the world’s top competitors—on the petty rivalries and mind games that fuel them.

Never is an extraordinary novel, full of heroines and villains, false prophets and elite warriors, jaded politicians and opportunistic revolutionaries. It brims with cautionary wisdom for our times, and delivers a visceral, heart-pounding story that transports listeners to the brink of the unimaginable.