Thomas F. Hughes
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
- De: David Aaker
- Narrado por: Ward Paxton
- Duración: 8 h y 27 m
- Versión completa
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General5 out of 5 stars 5
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Narración:4.5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.
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5 out of 5 stars
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Common Sense Genius
- De Thomas F. Hughes en 10-13-24
Common Sense Genius
Revisado: 10-13-24
Great for enterprise businesses, but great insights and perspectives for also SMB owners and start ups.
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