OYENTE

Amazon Customer

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Real-world frameworks that deliver true results

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 07-05-24

I've already recommended this to several people in my network.

Background: I've read tons of business titles and I've become skeptical of books promising game changing insights. This book, however, genuinely surprised me with its deep but practical insights and immediately applicable frameworks that legitimately differentiate a business by helping you zig while your competitors zag. Insights from the book that stuck with me:

* Eliminating Buyer Doubts: Richmond's approach here is counter-intuitive but effective. Instead of making bigger claims to counter skepticism, he instead recommends explaining the mechanisms behind your promises to build credibility. This involves articulating how features deliver on claims and then connecting them to specific outcomes desired by buyers. He also demonstrates how stacking multiple believable promises can reduce overall skepticism

* Escaping Price Competition: These insights on breaking free from price competition really changed my perspective on pricing. Richmond presents two key strategies: changing your product's mechanism and establishing authority. A strong adjunct to the chapter about eliminating buyer doubts

* Forms of Desire Framework: The "Forms of Desire meets Methods of Fulfillment" framework shows how to harness conscious and unconscious buyer desires through new or existing fulfillment methods. The goal is to awaken dormant desires and transform them into demand. A structured approach to uncovering potential product features that address unmet market needs

* Resilience Strategies: In a section I initially didn't expect to find useful, Richmond's advice on building "skills-based confidence" has been surprisingly impactful. His concrete steps for developing competence in key areas have helped me push through several challenging projects I might have otherwise abandoned

If you're looking for a strategy book in the software space that goes beyond basic advice and provides frameworks you can actually use, this is it.

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esto le resultó útil a 3 personas

To-the-point concise guide to growing your startup

Total
5 out of 5 stars
Ejecución
5 out of 5 stars
Historia
5 out of 5 stars

Revisado: 11-15-23

Short and sweet collection of dozens of startup lessons including helpful advice on:

1.) Using psychology to make your product more enticing to your market
2.) Selecting the right positioning for your product
3.) Pricing your product
4.) How to pick marketing methods (both online and offline)

I strongly recommend 1st-time founders to check out this short and sweet book for practical advice on finding initial traction.

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esto le resultó útil a 2 personas

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