JLB

Excellent

Revisado: 02-22-23 El oyente recibió este título gratis

We have 3 media operations, one Radio and two OTT Television. The current U.S. OTT Television sales culture is disjointed, sloppy mess that is almost totally reliant on ad serving and programmatic gibberish... We have been applying these techniques very successfully in our sales efforts to break away from the OTT / Digital TV paradigm. This book provides actual real world strategies that can be applied to not only our Radio operation, but both OTT operatoins, specifically undoing incorrect pre conceptions about how a media outlet might be considered based on antiquated Ratings / CPM based benchmarks...this book is a practical guidepost to educate sellers on a real world method of breaking out of rote sales processes and learning how to control the process to lead to the close. Referral business section is particularly effective tool for the sales pro. This should be required reading/listening for all media sellers... John Barlett / EQUUS Television Network / Global Financial Wealth Television Network / Global Media Marketing Strategies, Inc

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