Joseph
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- votos útiles
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- calificaciones
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Becoming Enlightened
- De: His Holiness the Dalai Lama
- Narrado por: Jeffrey Hopkins Ph.D.
- Duración: 9 h y 37 m
- Versión completa
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General4.5 out of 5 stars 165
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Narración:4.5 out of 5 stars 112
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Historia4.5 out of 5 stars 108
Full of personal anecdotes and intimate accounts of the Dalai Lama's experiences as a life-long student, thinker, political leader, and Nobel Peace Prize Laureate, Becoming Enlightened is a remarkable and empowering work that can be enjoyed by seekers of all faiths, at every stage of spiritual development.
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2 out of 5 stars
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Not for a beginner
- De straubhaar en 04-12-09
- Becoming Enlightened
- De: His Holiness the Dalai Lama
- Narrado por: Jeffrey Hopkins Ph.D.
Beautiful book, great narration
Revisado: 12-18-09
Great guidence and Jeffrey Hopkins is a pleasure to listen to.
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esto le resultó útil a 5 personas
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Positioning
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
- Versión completa
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General4.5 out of 5 stars 896
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Narración:4.5 out of 5 stars 640
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Historia4.5 out of 5 stars 631
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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1 out of 5 stars
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Great stuff ... if it was 1975
- De Joseph en 07-08-08
- Positioning
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
Great stuff ... if it was 1975
Revisado: 07-08-08
This is a dated marketing book talking about the "new world" of marketing. Unfortunately, this new world has already come and gone, much like disco music which filled the airwaves when the book was written.
If you want a book on the success of product marketing using products that don't exist anymore, this is the book for you.
Also, I found this book very light on content with long rambling stories without any payoff.
I'm not sure how it's received so many good reviews. I wish Audible would change the 2001/2006 release date to the first release date - 1981, I believe.
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esto le resultó útil a 35 personas