Sergio Moran
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Word of Mouth Marketing: How Smart Companies Get People Talking
- De: Andy Sernovitz
- Narrado por: Dave Mallow
- Duración: 5 h y 36 m
- Versión completa
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General3.5 out of 5 stars 54
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Narración:4 out of 5 stars 48
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Historia3.5 out of 5 stars 48
Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.
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3 out of 5 stars
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Nothing you don't already know
- De Jonny en 11-05-12
Absolutely trivial
Revisado: 08-28-18
Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.
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