peter benes

Very few institutions in American sports can match the enduring excellence of the University of Alabama football program. Across a wide swath of the last century, the tradition-rich Crimson Tide has claimed twelve national championships, captured 25 conference titles, finished 34 times among the country's top ten, and played in 53 bowl games.

Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired.