Ryan Traynor

After more than twenty years in the cutthroat real estate business, Mauricio Umansky has seen and heard it all. Now, he’s ready to share everything he’s learned throughout the highs and lows of his illustrious career in this part memoir, part leadership manifesto. From the challenges of his childhood to outgrowing his father’s textile company and falling out with his brother-in-law Rick Hilton, while also raising a family and maintaining a strong marriage for over twenty-five years, Umansky has plenty of advice and lessons for aspiring entrepreneurs and self-starters across all industries.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.