BrainNinja

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Here is everything you need to know about the crucial first months of your puppy's life, from monks who have been breeding, raising, and training German Shepherds for more than 25 years. Their extraordinary grasp of every facet of puppy behavior has gained them worldwide attention.