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Who reminds you of Donald Trump more? John F. Kennedy or Richard Nixon? Keep that thought to yourself for a second as I remind you that JFK and Nixon ran against each other in 1960. A member of a popular two-term administration ran against a phenom running without permission. The race saw a revolutionary use of new media. The side that lost tells anyone who will listen that nefarious outside help tipped the election.

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.