Jason Gilbert
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- De: Margaret Mark, Carol S. Pearson
- Narrado por: Randye Kaye
- Duración: 15 h y 16 m
- Versión completa
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General4 out of 5 stars 11
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Narración:4.5 out of 5 stars 8
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Historia4.5 out of 5 stars 8
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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1 out of 5 stars
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The narrator reads the in-line citations
- De Jason Gilbert en 10-22-22
- The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- De: Margaret Mark, Carol S. Pearson
- Narrado por: Randye Kaye
The narrator reads the in-line citations
Revisado: 10-22-22
This is a book I really wanted to listen to since I love Carol Pearson's other book, but the narrator decided to read in-line sources to references which makes it really hard listen to. Siri might as well be narrating the book because the narrator can't tell what should be omitted from audio.
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