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Gravity affects every aspect of our physical being, but there's a psychological force just as powerful - yet almost nobody has heard of it. It's responsible for binging groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fuelling cycles of anxiety and guilt. According to French polymath René Girard, humans don't desire anything independently. Human desire is mimetic - we imitate what other people want.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.