Jesse

Piloted by a six-year-old girl, the godlike Skalm guards the Districts of TASC. Her family is long dead. Her adopted father is a synthetic copy of an alien, her nanny an artificial mind connected via subspace to every part of the globe, feeding the young girl information, finding prey to satiate her growing thirst. But the young girl is an innocent, a victim, one of millions the war has already claimed.

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".