Kelly King

Great wisdom and practical advice

Revisado: 10-01-23

David is a straight shooter and shares his wisdom from decades of experience. I’m inspired to make changes to be more efficient and “unignorable.”

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A purposeful, forward-thinking approach to marketing

Revisado: 02-05-23

Mark Schaeffer continues to challenge the status quo of marketing and pushes marketers to think like humans and address the human need for belonging. Mark tells personal stories and examples to explain the power of creating a brand that creates a sense of belonging.

I use Mark’s’ book, Marketing Rebellion for textbook in my marketing course at Indiana University. “Belonging to the Brand” provides deeper lessons on psychology and social behavior in our society to help us engage with the consumer in a meaningful way. When consumers belong to the brand they stick with the brand and they become the brand advocates.

Mark pushes us to be better marketers and do work that we can be proud of by connecting consumers to brands with a purpose.

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A fresh intellectual perspective on life

Revisado: 12-31-22

Well researched, thought provoking wisdom.

David Brooks breaks down the key elements that create the tapestry of our lives through a personal, intellectual and humble lens.

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Mark always provides great advice

Revisado: 08-11-20

With 30 years in the world of marketing and advertising, I have collected oodles of books on all topics in this field. I can confidently say that Mark’s books are in the stack of favorites. In fact, use Marketing Rebellion as my course textbook at Indiana University. This book of lessons was really unique because it was entertaining and super practice. Mark’s real- world experiences and storytelling make the “lessons” relatable and easy to remember. Mark’s honest yet humble style makes you feel like he is a friend or colleague simply shooting the breeze on what is on his mind. It’s a very fun read/listen.

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A Standing O for these two birds

Revisado: 04-05-20

As an agency owner and adjunct instructor of an advertising course at Indiana University, I applaud these gals for breaking the mold, defying the norms and standing up to so many who tried to hold them down. Their struggle is so real and inspiring. Their perspective is so mature. They are so wise beyond their years. Their passion for brand messages that are authentic and human is what we need more of in our marketing world. I highly recommend this book to those in any creative industry or entrepreneurial endeavor.

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A must read for anyone who wants to live and lead authentically

Revisado: 10-22-17

Brene nails it again with her raw truth about real-world psychology of today. She challenges you to go “into the wild” even though it is hard and scary. She coaches you on how to handle difficult situations and motivates you to have a strong back and soft front. I wish this book was mandatory in all high school curriculums.

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Should Be Required Reading

Revisado: 12-08-09

I am a very picky reader, but I can confidently say that this book is very well written on topic that is still relevant today. The audio version is outstanding because the voices really help bring the characters to life. I think it should be required reading for every secondary school student in America. Sure hope it becomes a movie.

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