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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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Historia
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
- Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
Thank you captain obvious
Revisado: 01-17-19
This book only scratch the surface by providing some very basic examples that should be known even by someone in a jr. product position. A good example of book written by the academic world that is completely disconnected from the real business/product design world. Total waste of time.
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Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- De: John Edson
- Narrado por: John Edson, Erik Synnestvedt
- Duración: 4 h y 37 m
- Versión completa
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Historia
Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.
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Hard to Listen To
- De Matt en 02-24-13
- Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- De: John Edson
- Narrado por: John Edson, Erik Synnestvedt
the most boring design book I have read/lisened
Revisado: 10-20-12
I was expecting on an interesting story about how Apple is designing its products. Instead of that, I've listened a book with only obvious ideas, read by a voice that tries to be excited but for me it sounded "counterfeit". I was highly disappointed about this book.
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esto le resultó útil a 1 persona