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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

Any half-awake materialist well knows - that which you hold holds you.” (Tom Robbins, 1936). Most of us live our lives to accumulate. We want more, more, and more! We gather experiences, yes, but we also hoard objects and collect representations of luxury. We believe that we deserve it all. Nobody is telling you that you don’t deserve it. You deserve to embrace the emotions that come with achieving a goal. What you should realize, however, is that rewards do not always come as a tangible thing. With minimalism, you feel the freedom of not being owned by the things you own.