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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General
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Narración:
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Historia
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
- The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
Outdated examples and they didn’t vote for Trump
Revisado: 01-04-25
The principles are good but some examples didn’t age well. Also, you can tell they have a vendetta with Donald Trump which I think influenced the example they gave of him.
They attacked Trump like three times as being a failure saying he’s $1 billion in debt because he violated one of the laws though now he has like a $6 billion net worth and is leader of the most rich and powerful nation… again. So, that didn’t age well. I’m not saying they were wrong when they say he’s prideful and arrogant, or that he violated a law. Through that they were wrong in assuming the permeate nature of the consequences of breaking them.
I do consider it ultimate a good thing they were wrong about Trump and Toys”R”Us because it revealed that just because you obey the laws of marketing or break them doesn’t mean your success or failure is permanent. There are many other parts of your business you must get right too and if you don’t keep getting them right you can be taken down. Though if you get it wrong it doesn’t have to be the end.
I’d recommend the read overall and think the general wisdom is good.
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