Marcus Cass

Great book with valuable knowledge

Revisado: 06-18-21

Really enjoyed listening to this book about Boston beer company. Loved the spirit and endless hunger Jim showed to create one of America's most loved beer companies. I had to grab a pack midway through to get a better understanding of what he created and it was enjoyable. Definitely recommend reading it and will probably reread later this year.

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Possibly the single best book I've ever read

Revisado: 04-24-21

Never have I read a book so capable of drawing me into a story than shoe dog did. I laughed, cried, felt sympathy, and anger. You feel bonded to these real life characters as they go through time together facing issue after issue. I loved everything about this book and the voice actor was tremendous. So appreciative this book was recommended to me.

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My new favorite book of all time

Revisado: 04-08-21

I love audio books and books in general, but never have I been so blown away at the sheer information, detailed accounts, historical character insights, and just overall depth of, well everything, this book covered.

I was fascinated from the first page and in awe until the last. Even while it's one of the longest books I've ever listened to (possibly the longest) I'm already looking forward to reading it again. I can't believe I only just found out about it.

The voice-over was soothing and did an excellent job introducing emotions and explaining everything very clearly and at a great pace.

At times you'll get lost in the random names and facts thrown in there on the way to a big reveal, but I actually enjoyed it. Highly recommended! Definitely one for the actual book shelf.

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Great thought provoking book

Revisado: 02-26-21

Really enjoyed listening to Nietzsche's thoughts and philosophies. At times he takes you into deep thought provoking tunnels followed by strange almost incoherent ramblings. Overall very interesting.

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Amazing read that I wasn't prepared for

Revisado: 02-09-21

I've never read a book that forcefully pulled as many tears from my eyes as this one did. I knew of Frankls background somewhat and expected some references to his time in the concentration camps while discussing logotherapy, but was not expecting such detailed accounts of his experiences there.

The first 3.5+ hrs of the book detail his experiences from the camps with the final 1.5 hrs discussing logotherapy. It almost could be 2 separate books, but once you read the grueling details of what he went through you're far more open to listen and accept his perspective, and likewise the foundation of logotherapy, in full.

Great book, excellent voice over, and highly recommended.

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Should be in everyone's back pocket

Revisado: 05-11-19

Absolutely amazing book that should be the cornerstone of any entrepreneur's launch strategy. So many great stories and lessons to learn from the most successful entrepreneurs told in a straightforward and easy to digest manner. Highly recommended

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Not quite what I expected but had some benefits

Revisado: 03-07-18

I had high expectations for this book and the overall summary of it is gold. Really valuable information. The thing is the book's content was spread across the entire life cycle of a business. The first part, which most readers are probably focused on, is bringing your business to $1 million in revenue. I thought the book should've been 70% about getting to $1 million and 30% getting it to $10 million. A lot of the book was covering $25-100+ million where I'm sure there already exist much more comprehensive books on that business stage than this.

All in all, it was a decent book with some valuable points, but was a little thin for this with businesses under $1 million in revenue.

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Worth a read

Revisado: 02-18-18

good book with great examples discussed in detail. Highly recommended for those interested in defining a brand story and thinking of new ways to market your product or service.

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The best book I've read yet on branding.

Revisado: 02-06-18

This is the best book I've read yet on branding. The strategy is clear and really opens your eyes to how a brands story should be told and why. I highly recommend it and will be reading it again. Great work and thank you.

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Simply put: The BEST book there is on advertising

Revisado: 12-20-17

Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.

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