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Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

True leadership is not about being able to control others with threats or coercion, but rather the ability to exert influence by inspiring others. Although it sometimes seems that certain individuals are simply "born leaders", the truth is, leadership is an art form that can be mastered by anyone. The rewards for becoming a person who is able to lead effectively and exert influence are practically endless.

In SPARK, entrepreneurs, business consultants, and military veterans Angie Morgan, Courtney Lynch, and Sean Lynch show how anyone can become an extraordinary leader by embracing seven key behaviors. Many people believe that leaders are the rare few at the upper echelons of a business or other enterprise. But the truth is leaders can be found at any level of an organization.

Consulting firms hire bright people directly out of college or with industry experience to help their clients solve business problems. Consulting 101 provides you with 101 useful tips to optimize your professional performance and jump-start your consulting career with success.