Victoria

Perfect for getting started!

Revisado: 06-05-16

What made the experience of listening to Small Business: Helpful Ideas for Planning, Starting, and Marketing a Small Business the most enjoyable?

Small Business: Helpful Ideas for Planning, Starting, and Marketing a Small Business is great because it offers both motivational encouragement as well as pragmatic advice from an experienced business owner. The balance of both makes the work both inspiring and useful.

What other book might you compare Small Business: Helpful Ideas for Planning, Starting, and Marketing a Small Business to and why?

This is my first experience with a book on entrepreneurship -- it is something that I have recently become interested in because my family is attempting to open up a health food store. I can't, therefore, really offer any comparisons to other books on the topic, but I can say that, especially for a newcomer, Small Business is approachable and compelling.

Have you listened to any of J. Scott Bennett’s other performances before? How does this one compare?

This is the first time that I have listened to one of J. Scott Bennett's performances. His voice is engaging and he enunciates well -- very pleasant to listen to.

Was there a moment in the book that particularly moved you?

I really appreciated the reminder that many wealth business owners, tycoons, and famous entrepreneurs started out small. I think it is so important to keep in mind that great things can come from a good idea and some strong will.

Any additional comments?

I will say that, while the book has many strengths, I gave it 4 stars because I believe that practical advice, no matter how logical, should be informed by evidence. I believe that the pitfalls and checklists sections (chapters 4 and 5) would have seemed more credible if the author had offered examples from studies, real-life business owners, or even personal anecdotes.

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