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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Matthew Dixon, Brent Adamson, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 2
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Narración:4.5 out of 5 stars 2
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Historia4.5 out of 5 stars 2
The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.
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4 out of 5 stars
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Interesting reframe
- De Anonymous User en 02-21-19
- The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
- Narrado por: Steve Kramer
Interesting reframe
Revisado: 02-21-19
Well researched, good content, delivered in a considered way. Also good use of case studies to land key points practically.
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