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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- De: Andrew Essex
- Narrado por: Fred Sanders
- Duración: 5 h y 14 m
- Versión completa
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General4 out of 5 stars 56
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Narración:4.5 out of 5 stars 48
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Historia4 out of 5 stars 49
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
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1 out of 5 stars
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The longest LinkedIn profile ever
- De JMK_NYC en 10-18-17
- The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- De: Andrew Essex
- Narrado por: Fred Sanders
Half of all ad dollars won't become infrastructure…
Revisado: 07-18-17
Ads are relatively cheap, they can communicate timely information quickly. Infrastructure is expensive and takes a long time to build. Andrew chases concepts that don't always have many of the benefits of the (annoying) ads they replace.
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