Matthew
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The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
- Duración: 8 h y 42 m
- Versión resumida
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General3.5 out of 5 stars 83
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Narración:4 out of 5 stars 19
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Historia4 out of 5 stars 20
Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.
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5 out of 5 stars
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Very comprehensive. Uses current examples.
- De Matthew en 01-18-04
- The Anatomy of Buzz
- De: Emanuel Rosen
- Narrado por: Jason Culp
Very comprehensive. Uses current examples.
Revisado: 01-18-04
I was looking for a book that will give me an insight into adding more word-of-mouth exposure for my business. This book clarifies the exact makings of the buzz phenomenon. Using current successful business examples that are familiar to most people using internet and email, this book answers the listener's questions by explaining exactly how those businesses became household names within such a short period of time.
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