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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- De: Doug Pick
- Narrado por: Doug Pick
- Duración: 1 h y 28 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.
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5 out of 5 stars
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Keys to the CPG castle
- De Isaac Wostrel-Rubin en 06-20-24
- Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- De: Doug Pick
- Narrado por: Doug Pick
I LEARNED WHAT I DIDN'T KNOW ABOUT CPG!
Revisado: 05-27-24
This book is literally a step-by-step users manual on starting your CPG business. I've read many business books and "how to's" but this one stands out with it's clear definition of each critical factor followed up by a real-life example from the author's 30+ years of experience in the Consumer Packaged Goods industry. This book will save entrepreneurs real money and their even more precious time by helping them gain an objective view of their idea or product. Take the emotional guesswork out and follow a clear path to help you successfully launch your business or just as important, pivot in a different direction knowing you made the best decision based upon a comprehensive evaluation process.
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