Indus1

Few institutions are as loved, as loathed, and as historically important as the United States Postal Service, the subject of this landmark century-spanning social, political, and economic history. The United States Postal Service is a wondrous American creation. Seven days a week, its army of 300,000 letter carriers delivers 513 million pieces of mail, 40 percent of the world's volume. It is far more efficient than any other mail service - more than twice as efficient as the Japanese and easily outpacing the Germans and British. And the USPS has a storied history.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.