Kevin Renner
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Brands Don't Win
- How Transcenders Change the Game
- De: Stan Bernard
- Narrado por: J.S. Arquin
- Duración: 5 h y 53 m
- Versión completa
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General1 out of 5 stars 1
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Narración:1 out of 5 stars 1
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Historia1 out of 5 stars 1
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets....
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1 out of 5 stars
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An absolute dud
- De Kevin Renner en 01-13-23
- Brands Don't Win
- How Transcenders Change the Game
- De: Stan Bernard
- Narrado por: J.S. Arquin
An absolute dud
Revisado: 01-13-23
a rehash of modern consumer marketing as if it were some kind of breakthrough. I love the title. Brands don't win. and then the book goes on to profile some of the biggest and most successful brands in the world. I found it to be a book full of contradictions and absurdities. and made all the worse by the annoying voice of the reader.
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A Great Place to Work for All
- Better for Business, Better for People, Better for the World
- De: Michael C. Bush CEO The Great Place to Work Research Team
- Narrado por: Wes Bleed
- Duración: 4 h y 40 m
- Versión completa
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General4 out of 5 stars 21
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Narración:4 out of 5 stars 18
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Historia4 out of 5 stars 18
For 20 years, Great Place to Work has published its gold-standard list of the 100 Best Companies to Work For, which appears first in Fortune magazine. But its latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, leaders can - and must - do better. The vital differentiator for companies now is their people - all their people.
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4 out of 5 stars
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Great Context
- De Howie en 01-15-20
- A Great Place to Work for All
- Better for Business, Better for People, Better for the World
- De: Michael C. Bush CEO The Great Place to Work Research Team
- Narrado por: Wes Bleed
a disappointment
Revisado: 09-08-19
this book combines an endless stream of business platitudes from the last three or four decades with a near mind-numbing data dump from the author's research company. There are no original or penetrating insights anywhere. if you are truly interested in a meaningful book about a great place to work, I would highly recommend instead reading Daniel Pink's book by the title Drive.
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