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Tempted to give up? Here's how to keep going. If you browse through the interviews with some of the most successful people on Earth, you'll find one common piece of advice shared by virtually all of them: They never give up on their big goals. Research shows that grit is a better predictor for success than any other factor. The ability to keep going despite setbacks is more important than your IQ, character, or external factors like your upbringing or surroundings.

In life-or-death decision-making scenarios, there's usually only a small list of possible outcomes that are positive. Time is not on your side. Luck doesn't exist. All you have is your training and experience to guide you. You have either one or the other - training or experience.

Throughout history great generals have done what their enemies have least expected. Instead of direct, predictable attack, they have deceived, encircled, outflanked, out-thought, and triumphed over often superior armies commanded by conventional thinkers.