Gavin

From back pain to migraines, arthritis and sciatica, over 1.2 billion people worldwide suffer from regular or chronic pain, 28 million in the UK alone. It's a global epidemic that regularly resists treatment and can totally derail people's lives. But it doesn't have to be this way. This is the revolutionary message from psychotherapist Alan Gordon who, frustrated by the lack of effective treatment for his own debilitating pain, developed a highly successful approach to eliminating symptoms without surgery or medication, offering a viable and drug-free alternative to existing methods.

What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to 10, adding more of something familiar. Every new creation goes from zero to one. This book is about how to get there.