Jonas

What happened to the coffee?

Revisado: 09-15-08

This is a very good business book. An inspiring story from beginning to end, and well read by both the author (foreword) and actor who reads it. My one objection is I do NOT recognize the product he's talking about. The Starbuck's coffee I know is sweet, foamy and more like a liquid lollipop. Far from the motto stated by the end of chapter one "Starbuck's will always sell the highest quality, fresh bean coffee. That's our legacy". I guess the high quality manifesto went out the window when they partnered with Pepsi in the mid-1990s and invented the 'Frappuccino'. I know Starbuck's as a great place to relax, watch people or listen to some music, but it's not where I go for really good coffee. This is why I only gave the book 4 stars, because it sometimes sounds like a marketing pitch. Nevertheless, I'd recommend it to anyone whether you're looking for business inspiration or just curious about the Starbuck's story.

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