Jeremy Kossen
- 2
- opiniones
- 0
- votos útiles
- 5
- calificaciones
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Using Evangelism to Sell Products, Companies, and Ideas
- De: Guy Kawasaki
- Narrado por: Guy Kawasaki
- Duración: 51 m
- Grabación Original
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 34
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Historia4 out of 5 stars 36
There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.
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3 out of 5 stars
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So, whats new?
- De Vichar4u en 08-15-04
Well Worth the $2
Revisado: 05-15-09
I'm not sure why one of the reviewers was so critical and stated that there was nothing new in this lecture. Perhaps, he's correct that there is nothing new. Keep in mind, Guy mentions his age (38), which would mean the lecture must have been made around 1992. That is quite some time ago, and before the Web!
So in that sense, it was a little dated, which is why I didn't give it 5 stars. However, the principles are timeless, and the presentation was very good. Simply from the perspective of someone who also does lectures at industry events, it was good to hear Guy. It does a very good job of weaving in anecdotes and keeping the audience engaged with humor.
The content was quite good, and as I indicated, the principles are timeless, and still very relevant in a "Webified" world!
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The New Rules of Marketing & PR
- De: David Meerman Scott
- Narrado por: Sean Pratt
- Duración: 9 h y 23 m
- Versión completa
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General4 out of 5 stars 99
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 11
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.
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1 out of 5 stars
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Not Enough Depth
- De Mark en 08-27-09
- The New Rules of Marketing & PR
- De: David Meerman Scott
- Narrado por: Sean Pratt
Great book! Tactical, not theoretical.
Revisado: 04-21-09
This is an excellent book. Most marketing books give you a lot of theory or are filled with a bunch fluff and no substance. This book, like Tim Ferris's "4 Hour Work Week", is filled with real world examples and "how to's".
Moreover, the David Meerman Scott skillfully presents evidence as to why the conventional wisdom and tactics--big budgets, trade shows, overemphasis of reaching the mainstream media--are dead, and why under the new rules, using press releases to reach your target consumer directly AND enhance SEO (search engine optimization), leveraging social media such as Twitter, StumbleUpon, Squidoo, Digg, blogging, etc., is far cheaper and more effective.
On another note, I also thought the narrator did an excellent job. Often times I find the narrators sound completely detached from the material. With this book, the narrator spoke so authoritatively and convincingly that I initially thought it was the author narrating.
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