Madalin

There just isn't enough time for everything on our to-do list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure those get done. They eat their frogs. There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task - but also the one that can have the greatest positive impact on your life.

Everyone manages someone or something: your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has a profound impact on your personal success. Mark Stevens makes the compelling point that, at any given time, everyone's management sucks. It can, however, be improved and rethought so you can move away from patterns and habits that you can easily fall victim to.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.