PamD

Football is the heartbeat of Brownwood, Texas. Now, the war has changed everything. Most of the Brownwood men over 18 and under 45 are off fighting, and in a small town, the possibilities are limited. Could this mean a season without football? But no one counted on Assistant Principal Tylene Wilson, who learned the game at her daddy’s knee. She knows more about it than most men, so she does the unthinkable, convincing the school to let her take on the job of coach.

From CEOs communicating with board members to managers negotiating salary increases and entrepreneurs looking to raise capital, it's impossible to overstate the role of persuasion in making your personal and professional goals a reality. The ability to convince others—respectfully and effectively—is one of the most important skills you can master, whatever your profession. In Convince Me, you'll find eye-opening, behind-the-scenes details revealing how some of the best in the business ply their trade.