Terri
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- De: Thomas A. Stewart, Patricia O'Connell
- Narrado por: Mike Chamberlain
- Duración: 8 h y 44 m
- Versión completa
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General
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Narración:
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Historia
Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Great overview book
- De Terri en 04-14-18
- Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- De: Thomas A. Stewart, Patricia O'Connell
- Narrado por: Mike Chamberlain
Great overview book
Revisado: 04-14-18
This book provides a nice overview of Service Design and several of the essential principles. I personally like the way this is not a textbook, rather it written in a casual tone that is easy to follow along with in and audio format.
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