Denise

Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” Gonzalez, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing.

It took me a lifetime to have the courage and the clarity to write my memoir. I want to tell the story of the moments - the ups and downs, the triumphs and traumas, the debacles and the dreams - that contributed to the person I am today. This book is composed of my memories, my mishaps, my struggles, my survival, and my songs. Unfiltered. I went deep into my childhood and gave the scared little girl inside of me a big voice. I let the abandoned and ambitious adolescent have her say, and the betrayed and triumphant woman I became tell her side.