Matthew P.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

The all-volunteer force that has served our country well for more than 50 years is at a critical inflection point. Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z.

An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.