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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
- Duración: 9 h y 36 m
- Versión completa
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General4 out of 5 stars 259
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Narración:4 out of 5 stars 222
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Historia4 out of 5 stars 214
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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1 out of 5 stars
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Opinionated and one-sided
- De Michael Parks en 06-23-11
- Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
Enjoyable read..
Revisado: 08-08-11
I just like the way Bob puts thing, thats why I enjoyed this book so much. Truthful and strait to the point. He knows his stuff, so I think he can tell the story to everyone who thinks Honda and Toyota can do no wrong.
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