William

What are the origins of Brazilian jiujitsu? Is it merely a by-product—a rebel offspring—of judo? What was the nature and content of the art that Mitsuyo Maeda, a.k.a. “Count Koma”, and other Japanese were teaching in the Amazon? Was it judo? Jiujitsu? His own personal fight-tested style, built on a foundation of judo and informed by his dozens and dozens of matches around the world? What was the bridge between the art he learned at the Kodokan and the Brazilian style--a style now practiced by millions worldwide and growing bigger every day--that claims him as its godfather?

For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.

Against all odds we have made it into the last half of the 1990s. The Cold War looks solved, Arabs and Jews are talking, confrontation is on the wane. In this new harmony, one discord - what becomes of unemployed terrorists? You can bet they aren't going to retire quietly. Shunned by the Soviets, isolated by Middle Eastern realignment, one cadre hits on a scheme to jump-start the war machine. It's brilliant in its simplicity. With a single act they bring the world to nuclear boil. Jack Ryan and Dan Murray sweat to defuse a cataclysmic response.

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.