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I wasn’t looking for the right answers, I was looking for the right questions.

Revisado: 06-09-24

I am a real estate broker in Southern California. I co-own a Pilates & Barre studio with my daughter in Lawrence, Kansas. I took over my father’s business selling Supplemental Type Certificates (STCs) for Cessna 182P and 182Q airplanes when he passed away 8 years ago.

Three totally different businesses for which I have built 3 completely different websites, all with similar SEO needs.
www.TheGetzItSoldTeam.com
www.TrueBarreLawrence.com
www.STC182.com

I see the real estate business shifting away from the internet into social media. The studio seems to be a mix of both internet and social media. The STC business is completely dependent on the right SEO.

I’ve been selling homes in California for 22 years, before websites (at least I didn’t have one), before text messages, and certainly before social media. I have closed over 1,100 homes and am lucky enough to now have a business predominantly receiving repeat and referral clients.

My daughter, Taylor is going into her junior year at the University of Kansas. The studio is her dream she brought from California. Taylor is brilliant and has been successful from day one tapping into the thousands of sorority members through connections and social media. However, with all of the students now gone for the summer, it’s time (past time) to be ramping up the local adult memberships. The website is beautiful and gets tons of traffic, but like most, needs Jason’s strategies desperately.

The STC business is almost completely dependent on internet traffic for orders. My father first built his website in 2008… it was long overdue for a makeover. I just finished rebuilding it a few months ago and have already seen a huge uptick in visits and orders, but it’s not enough. In fact, after some pretty eye opening calculations, I realized we’re losing THOUSANDS of dollars a year to our partners (not competitors, because we are the ONLY source for our STC). Nonetheless, our partners are simply out SEOing us, ranking higher on Google, and in turn our sales are going through them (at a discount to us) instead of directly to us for full price. The consumer pays the same price everywhere, for the same product, our product. Yet when the order goes through one of our partners, they make part of our profit. We need to be at the top of Google. We simply can’t afford to be #3 or #4 anymore.

Jason, “You don’t know what you don’t know” might be a better title😉 This is exactly why I sought out this book. All I knew was I needed my sites to appear higher on Google (at least somewhere on page one) and stay there.
I’m going to need to read this book several more times, but at least I know now what I don’t know and have a road map to get there!

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