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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- De: Bassem Hamdy
- Narrado por: Adam Naranjo
- Duración: 2 h y 35 m
- Versión completa
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General4.5 out of 5 stars 31
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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4 out of 5 stars
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Great ABM read for new ABMers
- De Sloan Newman en 06-26-24
- The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- De: Bassem Hamdy
- Narrado por: Adam Naranjo
Great practical guide on B2B ABM
Revisado: 11-11-20
Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!
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