Mostly happy

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Rapper and singer Dessa gives a candid account of her life as a touring musician, her determination to beat long odds to make a name for herself, and her struggle to fall out of love with someone in her band. Raw and intimate, Dessa demonstrates just how far the mind can travel while the body is on the six-hour ride to the next rap show. Dessa finds unconventional approaches to all of her subjects - braiding her lived experience with academic research and a poet's tone and timing. In the vein of thinkers who defy categorization, we get the debut of a deft, likable, and unusual voice.