James Bloom
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Forging an Ironclad Brand
- A Leader's Guide
- De: Lindsay Pedersen
- Narrado por: Lindsay Pedersen
- Duración: 8 h y 45 m
- Versión completa
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General
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Narración:
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Historia
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
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So Good I Bought the Paperback Too
- De Nicholas T. en 05-21-22
- Forging an Ironclad Brand
- A Leader's Guide
- De: Lindsay Pedersen
- Narrado por: Lindsay Pedersen
Smart, accessible, and essential reading
Revisado: 03-02-22
Must read for any marketing team, entrepreneur, start up, and strategy/ops teams. Lindsay Clarke has a brilliant strategic mind: she breaks down the “why” and the “how” behind iconic brand strategy in a way that is clear, engaging, and concise. Highly rec and particularly love the audio version. Her voice is easy to listen to and the delivery is clear and compelling,
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